[ARTICLE] CHEIL WORLDWIDE: KOREAN WAVE THROUGH DIGITAL WAVE – CHEIL TEAMS UP WITH KPOP GROUP, 2NE1
How well do you know K-Pop? K-Pop (Korean Pop) is not just a foreign music fetish from a far-away country in Asia, but a new global opportunity to market digital content. K-Pop is at the forefront of Korean wave, the global spread of Korean culture. Do you want to wow the world with digital presence? Then you should take a serious look at K-pop.
In 2011, Billboard officially launched the “Korea K-Pop Hot 100″. Global media, including Le Mondeand Bloomberg, have praised K-pop fans around the world for building their own dynamic community without huge launch budget. Just last year, hundreds of fans flash-mobbed outside the Louvre, calling for an additional K-Pop concert in Paris.
K-Pop fandom is neither attributed to huge marketing spend nor to interest in Korean culture. It isfueled by clicks from the world’s teenagers, immediately and constantly spreading K-Pop across the globe.
This year, Cheil has teamed up with global K-Pop icons 2NE1 at Cannes to provide a fun seminar for marketers looking to take advantage of K-Pop fever. If you want to wow the world with your brand’s digital presence, join us for this in-depth look at how K-Pop is taking over the world.
In this session, SJ Kimm, Cheil’s expert on the K-Pop craze (and superfan) and 2NE1, the trend-setting artists, explore how digital, social and cultural factors worldwide have combined to push this seemingly niche music genre to mainstream pop status, and how brands can ride the wave.
– SJ Kimm (Regional President of Cheil Worldwide South-East Asia)
– 2NE1 (Hip-Hop/Pop Girl Group)
Credits: canneslions Via: LP2NE1