[ARTICLE] CHEIL WORLDWIDE: KOREAN WAVE THROUGH DIGITAL WAVE – CHEIL TEAMS UP WITH KPOP GROUP, 2NE1

How well do you know K-Pop? K-Pop (Korean Pop) is not just a foreign music fetish from a far-away country in Asia, but a new global opportunity to market digital content. K-Pop is at the forefront of Korean wave, the global spread of Korean culture. Do you want to wow the world with digital presence? Then you should take a serious look at K-pop.

In 2011, Billboard officially launched the “Korea K-Pop Hot 100″. Global media, including Le Mondeand Bloomberg, have praised K-pop fans around the world for building their own dynamic community without huge launch budget. Just last year, hundreds of fans flash-mobbed outside the Louvre, calling for an additional K-Pop concert in Paris.

K-Pop fandom is neither attributed to huge marketing spend nor to interest in Korean culture. It isfueled by clicks from the world’s teenagers, immediately and constantly spreading K-Pop across the globe.

This year, Cheil has teamed up with global K-Pop icons 2NE1 at Cannes to provide a fun seminar for marketers looking to take advantage of K-Pop fever. If you want to wow the world with your brand’s digital presence, join us for this in-depth look at how K-Pop is taking over the world.

In this session, SJ Kimm, Cheil’s expert on the K-Pop craze (and superfan) and 2NE1, the trend-setting artists, explore how digital, social and cultural factors worldwide have combined to push this seemingly niche music genre to mainstream pop status, and how brands can ride the wave.

Speakers:

– SJ Kimm (Regional President of Cheil Worldwide South-East Asia)

– 2NE1 (Hip-Hop/Pop Girl Group)

Credits: canneslions Via: LP2NE1

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Posted on June 6, 2012, in 2NE1, 2NE1 AS IDOLS, BOM, CL, DARA, MINZY. Bookmark the permalink. Leave a comment.

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