YG Entertainment artists dominating the online video market
These days, Hallyu idols are receiving an explosive response from overseas fans as they make breakthroughs to new territories, and it’s the YG Entertainment artists that are dominating the international online video market.
In the case of Big Bang, their MVs for “Blue“, “Fantastic Baby“, “Bad Boy“, and more recorded over 50,000,000 views. As of April 25th, “Blue” recorded 19,280,000 views, “Fantastic Baby” with 17,800,000 views, and “Bad Boy” with 11,850,000 views on YouTube. This feat is all the more surprising, as it has only been 2 months since Big Bang released the three music videos on YouTube. Furthermore, the “Blue” MV which was revealed to the world before the others recorded an impressive 10,000,000 views within just 10 days of being released.
In addition to Big Bang, their label mates 2NE1 recorded 40,350,000 views with their “I Am The Best” MV alone. The video received 1,600,000 views in just 2 days after it’s release and consistently recorded 1,000,000 views per day. The video also seized the #2 spot for both YouTube’s ‘Most Watched’ list, as well as the ‘Most Searched Video’ list. The MV ranked within the top 10 in France, Hong Kong, Sweden, Taiwan, Mexico, and more for Most Watched Videos on YouTube.
Altogether, the Big Bang and 2NE1 music videos recorded over 430,000,000 total views and with the numbers for the ‘ALIVE’ tracks and 2NE1′s “Lonely” along with “I Am The Best”, the total figure well exceeds 500 million.
As proven by the statistics on YouTube, Big Bang and 2NE1′s fame is international, their influence global. This was only possible because Big Bang and 2NE1 who are now considered more than just idol stars possess exceptional musical talent. Their abilities as well as the high-quality production of their MVs are acknowledged by fans around the world. Their success is also credited to the fact that YG lays hip hop as a foundation to their music, a genre that comes closest to the trends of the American market.